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Multi-tenant
Each company’s data is isolated in the database, with access rules enforced on every query.
In development · being validated at POLO
Your entire real estate operation.One platform.
CRM, AI on WhatsApp, a partner network, contracts and commissions, all connected. Built and proven inside a real brokerage.
- Built at POLO Negócios Imobiliários
- since 2011
- 7,500+ deals
Illustrative interface · product concept
Why it’s different
8 tools · 8 logins · 8 bills1 platform · 1 login · 1 timeline
- Origin
Built and proven inside a brokerage, with working agents
Elsewhere: Built by software companies
- Artificial intelligence
Built into the workflow, with a quota included in the plan. The agent always has the final say
Elsewhere: Sold separately, by credits or per conversation
- Agents on the go
A WhatsApp copilot: schedule, records, showings and offers by text or voice
Elsewhere: Open the app or desktop system to update the CRM
- Partnerships between companies
BY POLO Network with signed terms, a recorded share and automatic commission split
Elsewhere: A separate app, or a split agreed over chat
- From acceptance to contract
Checklist, contract and e-signature inside the deal itself
Elsewhere: Checklists and e-signatures in separate tools
- Commissions
Splits with dual approval, a full audit trail and built-in advances
Elsewhere: Spreadsheets, or a separate fintech for splits and advances
- History
Immutable notes and a log of every sensitive action
Elsewhere: Audit trails aren’t always available
- Property owners
An owner portal with showings, feedback and offers, always up to date
Elsewhere: Call the agent to ask how the sale is going
- Your data
Full export and a documented API with webhooks
Elsewhere: Limited exports; the API isn’t always open
Based on public information about Brazilian real estate CRMs (October 2026). Features vary by vendor and plan, and some already offer part of this list. What sets BY POLO apart is having all of it in one integrated platform.
The platform
In the first release
Being validated in POLO’s operationMy day
Today’s tasks, showings and new leads, with a deadline to accept each one.
Sales pipeline
Drag-and-drop stages, days idle and a required reason for every lost deal.
Client file
Messages, showings, offers and notes on a single timeline.
Built-in WhatsApp
Chats live in the client file, with voice notes, photos and suggested replies.
Listings
Quick listing setup, a listing-quality score and portal publishing status.
Management dashboard
Response time, showings and sales by team and agent, plus a daily AI summary.
Coming next
Rolling out toward the commercial launch- Stage 2
Website & portals
A lead-capture website plus portals where buyers and owners follow every step.
- Stage 2
BY POLO Network
Listings shared across companies, with a recorded commission split.
- Stage 2
Legal & commissions
Document checklists, e-signed contracts and approved commissions.
- Stage 3
Training & leaderboard
Learning paths, badges and team rankings.
WhatsApp copilot
Between showings, agents talk to the BY POLO AI on WhatsApp, by text or voice. It looks up the schedule, clients and listings, adds new clients, books showings and logs offers in the CRM. No need to open the system.
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Text or voice
Voice notes are transcribed and turned into notes, records or showing feedback.
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Confirms before saving
Any action that changes data asks you first.
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Fully traceable
Every action appears in the CRM with its author and WhatsApp as the source.
Illustrative conversation.
BY POLO Network
Brokerages and agents from different companies sell each other’s listings. The listing side sets the share it offers, the selling side requests a partnership, and the platform records every step.
BY POLO Network1/4 · The listing goes public2/4 · A partner requests it3/4 · The terms are signed4/4 · Sale and split
3-bed apartment · Santa Mônica98 m²2 parkingAP1234R$ 720,000ABrokerage A
● Public on the Network40% of commission to partner
Owner’s contact🔒 hidden
128views
3requests
42companies on the Network
Partnership request
B
Agent BIndependent · ★ 4.8 · 23 partnerships
“I have a client looking for a 3-bed in Santa Mônica. Can I show them this one?”
AcceptDecline
Partnership terms● Active
- Partner share
- 40%
- Term
- 90 days
- Showings & offers
- through listing agent
- Signed by
- Brokerage A ✓ · Agent B ✓
R$ 43,200 commission
Brokerage A60% · R$ 25,920
Agent B40% · R$ 17,280
🔒 The split is visible only to the two partner companies.
- ✓The owner’s contact is never shared
- ✓Every cross-company access is audited
- ✓Both sides rate each other when a partnership ends
- ✓Public portal with listings and a partner directory
API
Everything the platform does is also available through the API: documented, predictable and consistent. Connect your website, ERP or BI tool in an afternoon, not a whole project.
- Send leads from anywhere
Website, landing page or in-house system: leads land in the pipeline already routed to the right agent.
- Get events in real time
Webhooks for deals won, showings booked, offers accepted and more.
- Sync listings and clients
Read and update inventory and CRM records from your ERP or portal.
- Feed your BI
Read access for Power BI and other analytics tools.
- OpenAPI 3.1
- Signed webhooks
- Scoped credentials
- Idempotency
- Clear error messages
- Cursor pagination
Coming soonPublic API in the works
Documentation and API credentials arrive with the platform’s commercial launch.
Engineering
Modular services, reliable events and data isolated per company from the very first line of code.
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Privacy (LGPD)
Personal data masked by default, consent recorded and every access audited.
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Immutable history
Notes and decisions are never edited or deleted. Corrections are new entries.
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Open integrations
Versioned APIs for WhatsApp, property portals, e-signature and partners.
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AI with guardrails
Costs, prompts and responses are monitored. AI suggests; people decide.
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Your data is yours
Hosted in Brazil, full export anytime, and a contract that guarantees you own your data.
Planned integrations
- WhatsApp Business
- Meta Lead Ads
- Grupo ZAP · Canal Pro
- OLX
- Google Ads
- E-signature
- Pix
- Google Maps
- API & webhooks
Plans
After validation at POLO, the platform opens to brokerages and independent agents. Pricing will be announced at launch.
Independent agent
Pricing announced at launchFlat monthly or annual fee
- ✓Personal website on your own domain
- ✓CRM, pipeline and WhatsApp in one place
- ✓AI copilot with a monthly quota
- ✓Access to the BY POLO Network
- ✓Pay by Pix, card or boleto
Brokerage
Pricing announced at launchPer active agent per month
- ✓Brokerage website with a page for each agent
- ✓Cities, teams and access levels
- ✓Lead distribution and approvals
- ✓Management dashboard and daily AI summary
- ✓Legal, commissions and training
- ✓Your brand on your own domain
- ✦Guided step-by-step onboarding
- ✦Data import from spreadsheets
- ✦Full data export, anytime
Our roots
BY POLO comes out of POLO Negócios Imobiliários, a brokerage founded in 2011 in Uberlândia, Brazil. We prove everything in our own operation first, with real agents and managers. Only then do we open it up to the market.
Learn about POLO Negócios Imobiliários↗“Before we sell technology to the market, we have to prove it improves results in our own operation.”
BY POLO executive plan
Roadmap
We move in stages, with clear criteria for each step. Nothing reaches the market until it’s proven in practice.
Questions
Is BY POLO available yet?
Not yet. The platform is in development and will be validated first inside POLO Negócios Imobiliários. It opens to other companies once the results are proven.
Can my brokerage use its own branding?
Yes, that’s a core principle. Logo, colors and fonts are configurable, and each company’s data is kept isolated.
Can independent agents use it too?
Yes. There will be plans for brokerages and for independent agents, plus the BY POLO Network for partnerships.
Does the AI make decisions on its own?
No. It summarizes, suggests and drafts. Business and sensitive decisions always stay with the people responsible for them.
How is personal data protected?
The platform is built around Brazil’s data protection law (LGPD): sensitive data masked by default, consent recorded, access audited and companies kept isolated from each other.
How much will it cost?
There will be plans for independent agents (flat monthly or annual fee) and for brokerages (per active agent, with a minimum). Pricing will be announced at launch.
Do I need a new WhatsApp number?
No. Each company connects its own WhatsApp to the platform, including a number already on WhatsApp Business.
Is there a mobile app?
The platform is an installable web app (PWA): add it to your home screen and get notifications, no app store needed.
Can I bring over data from my current system?
Yes. You can import clients, listings, deals and agents from standard spreadsheets, with validation and a preview before anything is saved. And if you ever leave, a full export is guaranteed.
Will it integrate with property portals?
Yes. Integrations with Canal Pro (Grupo Zap) and OLX are planned, to publish listings and receive inquiries, plus Meta Lead Ads and Google Ads. Leads land in the pipeline with their source already recorded.